The task of keeping a website’s content fresh and up-to-date can be a daunting one, yet it’s of utmost importance to the success of that website. Adding a content management system (CMS) to your website makes updating content a snap. The cost of implementing a CMS is much lower today than it was when I started in web development. There are several good CMS software solutions available now that require very little customization and are open-source so there is no software costs to implement them. At iLab New Media we do a lot of CMS development, so I have a pretty good grasp of the pros and cons of different CMS solutions and what they can offer a business. So you might ask, “Why does my website need a CMS?”. In answer, here are the five most important content management system advantages.
- Fresh Content – The most obvious reason is that your website will be easier to keep up to date. It just takes a minute to add new content with a CMS, if it’s easy you’re more likely to do it and your website benefits by staying fresh.
- Lots of functionality is available – There are hundreds of free modules available that plug into existing content management systems adding complex programming features with very little effort. Meaning that the cost of adding certain features to your site drops significantly. Some of the modules available include:
- Site search
- Password secured content
- Email newsletters
- Discussion forums
- Photo galleries
- Much more.
- Dynamic content – Not only can you add new pages easily, but new categories can be added and the site navigation will expand gracefully to match. Also old content can easily be updated, new pictures can be uploaded and company news and events can be added. Changes to your website become easy, trouble-free and inexpensive to make.
- Extensibility – New modules are being written all the time and since modules are developed in common languages like PHP, almost anything can be custom tailored to work within the system. Also the CMS software itself can be easily and cheaply updated to fix bugs or security vulnerabilities.
- User friendly interface – The technical features of a CMS intimidate some people, but fear not, the interface is user friendly and easy to learn. So while the your CMS may have lots of technical features available, your interface for adding new content is user friendly and easy to learn.
A content management system used to be practical only for large companies, but with lower costs to implement and the content management system advantages listed here, any website can benefit and see a quick return on their investment. Contact iLab New Media for a free quote on a content management system and see how affordable it can be to add these advantages to your website.