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Web Design Blog

Custom Designed WordPress Theme vs. Purchased Theme

Wordpress templates

I do a lot of custom WordPress themes, in recent years most of the websites I design are WordPress, I recommend it because it allows my clients to easily update their own websites. Nowadays many companies are choosing to purchase premium themes that are sold online, this is a good idea if you are trying to launch a website on the cheap, but there are some serious shortcomings to a purchased theme.

Why a Custom Designed WordPress Theme from iLab New Media is Superior to a Premium Purchased WordPress Theme

  1. Customizations: When you need help customizing your template, implementing a plugin or any other common theme customization will the theme developer help you out? Are they available for a phone call to help you understand how it is supposed to work?
  2. Bugs: When you find a bug in the template or a plugin incompatibility, will the theme developer be there to fix it at a minutes notice? Can you call or email the developer of your theme to ask about any issues that arise? Will the theme developer stand behind and support his work for perpetuity?
  3. Maintenance: Will maintaining your WordPress theme website be easy or will you have to go to great lengths to figure out how to do what you want to do. If you get stuck can you call the theme developer and have him take a look or make the updates himself?
  4. Updating: To keep WordPress secure it is recommended that you install all updates and keep your software up to date. However WordPress updates can break things in plugins and themes. Will your theme developer be there for you down the road if something breaks or will he require you to buy the latest theme to get any updates? Can you give the developer a call and ask questions about this?
  5. Peace of mind: Knowing that the person who developed your WordPress theme and knows its workings inside and out, is just a phone call or email away. Knowing that no matter what might go wrong with your site (being hacked, data corruption, server fail, plugin incompatibility or anything else), that your theme developer is available to help, cares about your situation and will fix many items without cost to you.

When buying a WordPress theme, remember that these companies are doing it to make money. Not that I am not also in business to make money, but I have a relationship with my customers, I know and care deeply about their online success, we are a team and I am invested in their website. A theme developer cannot care about each, individual customer, they sell hundreds of themes and don’t even talk to most of them. This is the difference between craftsmanship and assembly line manufacturing.

Posted in Successful Websites
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About Andy Ward

I have been working in the field of web design and development since before 2000. I believe in crafting quality websites that are engaging and profitable for their owners. I give out a lot of free advice to business owners so feel free to contact me about how to make the most of the web.

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