We have launched a new, redesigned website for Safe Path Products built around a full CMS (content management system) to give them full control over the structure of their site. Using their new site Safe Path Products can log in and add, edit or remove pages, menu items, images and other content using their web browser. This new web site also incorporates video, an email newsletter and an interactive map.
There must be a great deal of easy money to be made selling SEO (search engine optimization) services, or at least that’s the impression I get from all the snake oil salesmen that seem to be hawking SEO these days. Not that I don’t recommend search engine optimization as an important step in creating a successful website, I definitely do, but if you’re going to spend your hard earned money on SEO you need to make sure you’re getting your moneys worth. Unfortunately because the average person has a limited understanding of what goes into SEO they are easy targets for dishonest businesses.
If you are planning on paying for search engine optimization services you should get answers to the following 5 questions before choosing a company.
I’ll let you in on a little secret of web design, search engine optimization does not necessarily produce a successful website, better expressed as SEO ≠ $. While it’s true that search engine optimization (SEO) is very important to a website’s success it is by no means the only element of it’s success.
The goals of individual websites may differ quite a bit, for one the goal may be to get a visitor to buy a product, while another may be to get a visitor to call, or fill out a form to request further information. Whatever the end goal is, reaching that objective is called a conversion Read the rest of this entry »
It’s been my experience that most clients enter into a web design contract knowing no more about what they’re doing than they do about molecular biology. I wouldn’t hire a carpenter to build onto my house without some knowledge about what he was doing so I could know I wasn’t being ripped off and I wouldn’t go into surgery without reading up on the procedure first. An educated client is a happy client and produces happy web designers, therefore I present my list of 10 things you should know about web design. Read the rest of this entry »
Web designers are more like mechanics than doctors. Everyone knows somebody who has been ripped off by a mechanic, you know, that slick talking mechanic who really sounded knowledgeable when he told your wife she needed blinker bulb fluid. That’s not to say all mechanics are bad, but there are enough dishonest ones around to make you cautious about where you bring your car. Doctors on the other hand, seem to be mostly reliable. Sure you hear the stories of the person who went in for a tonsillectomy and ended up with a vasectomy instead, and about malpractice lawsuits, but usually these are stories you read about in the newspaper or see on television, they don’t generally happen to people you know because they just don’t happen that often. Read the rest of this entry »
Your website may look great but how is its performance? A website is a lot like a car in this way, it is important for it to look good but the real test is in its performance, where the rubber meets the road so to speak. If your website is not out there bringing in new business through search engines then you’re broken down on the information superhighway.
It is often said that a year in real time equals anywhere from 4 to 12 years in “web time”, meaning that time moves much faster online than off. It is true that the content of your website can become outdated before you’re done writing it. It is always surprising how many businesses are content to put their web site online and then just forget about it, as if the site could take care of itself from there on out. Although keeping a website current does not need to be a daily or even a weekly activity, it is very importance to its success.
A web site is one of those things that a business often puts off until the last, and then only after pondering whether they would rather have a web site or a second fax machine. Yet some of these same companies will spend the price of a website on marketing every month, all the while doing without the most powerful marketing tool they could have, a web site. I’m here to tell you that a truly profitable and successful website is within your grasp. Does your business need a website? Any business can profit from a well thought out, professional website, some types of businesses more than others, but all can profit from a good website. Read the rest of this entry »
Many people are unhappy with their websites because they have had so little return on their investment, no wonder so many businesses invest as little as possible in their web sites. The problem is not the limited profitability of the internet, the problem is incompetent or disreputable web designers, either do-it-yourself web designers, the high school kid down the street, graphic artists who have a limited understanding of technology or fly-by-night web design firms who could care less how successful your website is after they develop it. The internet is complicated and to achieve a truly successful, profitable website requires someone with a comprehensive understanding of web business and promotion.
The web offers infinite possibilities for expanding and marketing your business, yet it is often viewed as having two possibilities, e-commerce and as a brochure, probably because these are the most common, but they are not even scratching the surface of what is possible. Let’s face it, there are quite possibly millions of sites out there offering the same or similar services as your business, how will you stand out from the crowd? The successful web site need not be extravagant, you just need to spend some time thinking about what your clients needs are, and how you can meet those needs online. Often the failure to provide useful web services is caused by a poor understanding of the potential of the web and what others are doing with it.
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