It is often said that a year in real time equals anywhere from 4 to 12 years in “web time”, meaning that time moves much faster online than off. It is true that the content of your website can become outdated before you’re done writing it. It is always surprising how many businesses are content to put their web site online and then just forget about it, as if the site could take care of itself from there on out. Although keeping a website current does not need to be a daily or even a weekly activity, it is very importance to its success.

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A web site is one of those things that a business often puts off until the last, and then only after pondering whether they would rather have a web site or a second fax machine. Yet some of these same companies will spend the price of a website on marketing every month, all the while doing without the most powerful marketing tool they could have, a web site. I’m here to tell you that a truly profitable and successful website is within your grasp. Does your business need a website? Any business can profit from a well thought out, professional website, some types of businesses more than others, but all can profit from a good website. (more…)

Many people are unhappy with their websites because they have had so little return on their investment, no wonder so many businesses invest as little as possible in their web sites. The problem is not the limited profitability of the internet, the problem is incompetent or disreputable web designers, either do-it-yourself web designers, the high school kid down the street, graphic artists who have a limited understanding of technology or fly-by-night web design firms who could care less how successful your website is after they develop it. The internet is complicated and to achieve a truly successful, profitable website requires someone with a comprehensive understanding of web business and promotion.

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The web offers infinite possibilities for expanding and marketing your business, yet it is often viewed as having two possibilities, e-commerce and as a brochure, probably because these are the most common, but they are not even scratching the surface of what is possible. Let’s face it, there are quite possibly millions of sites out there offering the same or similar services as your business, how will you stand out from the crowd? The successful web site need not be extravagant, you just need to spend some time thinking about what your clients needs are, and how you can meet those needs online. Often the failure to provide useful web services is caused by a poor understanding of the potential of the web and what others are doing with it.

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