All too often businesses get their new websites designed and then forget about them and expect them to do the rest. Business people sometimes assume that if a website doesn’t take off, that the web designer hasn’t done his job correctly, that may be true in some cases, but for a website to really excel it needs to be treated like a high maintenance girlfriend. Here is my list of the top 5 things you can do to set your website on fire and make it really take off. Read the rest of this entry »
For several years I have experimented with various web publishing platforms to varying degrees of satisfaction. The ultimate, in my opinion, has to have several important elements. Read the rest of this entry »
It is often said that a year in real time equals anywhere from 4 to 12 years in “web time”, meaning that time moves much faster online than off. It is true that the content of your website can become outdated before you’re done writing it. It is always surprising how many businesses are content to put their web site online and then just forget about it, as if the site could take care of itself from there on out. Although keeping a website current does not need to be a daily or even a weekly activity, it is very importance to its success.
The web offers infinite possibilities for expanding and marketing your business, yet it is often viewed as having two possibilities, e-commerce and as a brochure, probably because these are the most common, but they are not even scratching the surface of what is possible. Let’s face it, there are quite possibly millions of sites out there offering the same or similar services as your business, how will you stand out from the crowd? The successful web site need not be extravagant, you just need to spend some time thinking about what your clients needs are, and how you can meet those needs online. Often the failure to provide useful web services is caused by a poor understanding of the potential of the web and what others are doing with it.
