Creating a great web design is a balancing act between many varied and sometime contradictory elements. A website needs to please different groups of people and accomplish several functions at the same time. It combines left-brain, logical thinking and right-brain, artistic thinking. The average user or even owners of websites have little knowledge of what all goes into a truly great website, therefore I have compiled a list of the different things a website must accomplish to be considered great.
search engine optimization
Oct 15, 2007
In: Successful WebsitesSecrets of Search Engine Optimization
Who was it that said “if you build it they will come” because it’s not true online. How many websites have failed because the person assumed that visitors would just magically appear, I met with a business person recently who had spent many thousands of dollars on an eCommerce website that had, over the course of many months, sold nothing at all. Building a website without search engine optimization is like putting a retail store at the end of a dark alley and then Read the rest of this entry »
May 4, 2007
In: Successful WebsitesSelecting an SEO company; five must ask questions
There must be a great deal of easy money to be made selling SEO (search engine optimization) services, or at least that’s the impression I get from all the snake oil salesmen that seem to be hawking SEO these days. Not that I don’t recommend search engine optimization as an important step in creating a successful website, I definitely do, but if you’re going to spend your hard earned money on SEO you need to make sure you’re getting your moneys worth. Unfortunately because the average person has a limited understanding of what goes into SEO they are easy targets for dishonest businesses.
If you are planning on paying for search engine optimization services you should get answers to the following 5 questions before choosing a company.
Mar 19, 2007
In: Successful WebsitesGetting from Click to Cha-Ching
Turning web visitors into paying customers
I’ll let you in on a little secret of web design, search engine optimization does not necessarily produce a successful website, better expressed as SEO ≠ $. While it’s true that search engine optimization (SEO) is very important to a website’s success it is by no means the only element of it’s success.
The goals of individual websites may differ quite a bit, for one the goal may be to get a visitor to buy a product, while another may be to get a visitor to call, or fill out a form to request further information. Whatever the end goal is, reaching that objective is called a conversion Read the rest of this entry »
Oct 21, 2006
In: Successful WebsitesWhat Does Your Website Have Under the Hood?
Your website may look great but how is its performance? A website is a lot like a car in this way, it is important for it to look good but the real test is in its performance, where the rubber meets the road so to speak. If your website is not out there bringing in new business through search engines then you’re broken down on the information superhighway.
Jul 20, 2006
In: Successful Websites6 Steps to a Profitable Website
Many people are unhappy with their websites because they have had so little return on their investment, no wonder so many businesses invest as little as possible in their web sites. The problem is not the limited profitability of the internet, the problem is incompetent or disreputable web designers, either do-it-yourself web designers, the high school kid down the street, graphic artists who have a limited understanding of technology or fly-by-night web design firms who could care less how successful your website is after they develop it. The internet is complicated and to achieve a truly successful, profitable website requires someone with a comprehensive understanding of web business and promotion.
