image optimization

Turning web visitors into paying customers

I’ll let you in on a little secret of web design, search engine optimization does not necessarily produce a successful website, better expressed as SEO ≠ $. While it’s true that search engine optimization (SEO) is very important to a website’s success it is by no means the only element of it’s success.

The goals of individual websites may differ quite a bit, for one the goal may be to get a visitor to buy a product, while another may be to get a visitor to call, or fill out a form to request further information. Whatever the end goal is, reaching that objective is called a conversion Read the rest of this entry »

Web designers are more like mechanics than doctors. Everyone knows somebody who has been ripped off by a mechanic, you know, that slick talking mechanic who really sounded knowledgeable when he told your wife she needed blinker bulb fluid. That’s not to say all mechanics are bad, but there are enough dishonest ones around to make you cautious about where you bring your car. Doctors on the other hand, seem to be mostly reliable. Sure you hear the stories of the person who went in for a tonsillectomy and ended up with a vasectomy instead, and about malpractice lawsuits, but usually these are stories you read about in the newspaper or see on television, they don’t generally happen to people you know because they just don’t happen that often. Read the rest of this entry »