Who was it that said “if you build it they will come” because it’s not true online. How many websites have failed because the person assumed that visitors would just magically appear, I met with a business person recently who had spent many thousands of dollars on an eCommerce website that had, over the course of many months, sold nothing at all. Building a website without search engine optimization is like putting a retail store at the end of a dark alley and then Read the rest of this entry »
conversion rate
Mar 19, 2007
In: Successful WebsitesGetting from Click to Cha-Ching
Turning web visitors into paying customers
I’ll let you in on a little secret of web design, search engine optimization does not necessarily produce a successful website, better expressed as SEO ≠ $. While it’s true that search engine optimization (SEO) is very important to a website’s success it is by no means the only element of it’s success.
The goals of individual websites may differ quite a bit, for one the goal may be to get a visitor to buy a product, while another may be to get a visitor to call, or fill out a form to request further information. Whatever the end goal is, reaching that objective is called a conversion Read the rest of this entry »
Jul 20, 2006
In: Successful Websites6 Steps to a Profitable Website
Many people are unhappy with their websites because they have had so little return on their investment, no wonder so many businesses invest as little as possible in their web sites. The problem is not the limited profitability of the internet, the problem is incompetent or disreputable web designers, either do-it-yourself web designers, the high school kid down the street, graphic artists who have a limited understanding of technology or fly-by-night web design firms who could care less how successful your website is after they develop it. The internet is complicated and to achieve a truly successful, profitable website requires someone with a comprehensive understanding of web business and promotion.
