business image

A custom designed website is not for everyone. A person would want a custom designed website for the same reasons you might buy an expensive suit for business meetings or for the same reasons you might work hard to make your office clean and presentable, because you want to present a professional, successful business image.

Template based websites always tend to look like templates and are often rough around the edges. For a small business just starting out, or when marketing budgets are extremely tight or nonexistent, one of these free or low cost websites is probably the best solution.

For the growing business looking to make a good impression on potential customers, a custom designed website is among the best, and certainly among the cheapest, marketing investments you can make.

Creating a great web design is a balancing act between many varied and sometime contradictory elements. A website needs to please different groups of people and accomplish several functions at the same time. It combines left-brain, logical thinking and right-brain, artistic thinking. The average user or even owners of websites have little knowledge of what all goes into a truly great website, therefore I have compiled a list of the different things a website must accomplish to be considered great.

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A web site is one of those things that a business often puts off until the last, and then only after pondering whether they would rather have a web site or a second fax machine. Yet some of these same companies will spend the price of a website on marketing every month, all the while doing without the most powerful marketing tool they could have, a web site. I’m here to tell you that a truly profitable and successful website is within your grasp. Does your business need a website? Any business can profit from a well thought out, professional website, some types of businesses more than others, but all can profit from a good website. Read the rest of this entry »