Oklahoma Web Design Company iLab New Media » Ask a Web Designer

What is web hosting?

Andy Ward — Tue, 22 Jun 2010 02:06:32 +0000

In order to have your website available online 24-7 it needs to be on a computer that is connected to the internet at all times, this computer is called a web server. You could have your own web server in your office, and larger companies often do this, but there are security and maintenance concerns to think about so it is usually cheaper and more worry-free to pay someone else to use their web server.

Web hosting refers to paying a web hosting company to rent space on their web server or “host” your web site.

All web sites need to be hosted somewhere and there are a lot of web hosting companies to choose from. Here are the top things to look for in a web hosting company.

Bigger companies are better. There is something to be said about shopping locally but you want a web hosting company that is big enough to have the infrastructure to support your website (data redundancy, backup generators, big internet pipes, etc)
Good support. Ask around and read reviews online to make sure the company you pick for web hosting will offer timely support when something goes wrong.
Price. This goes without saying, but like anything, remember that the cheapest is not always the best.

Why should I pay for custom design when there are cheaper alternatives?

Andy Ward — Tue, 04 May 2010 15:21:47 +0000

A custom designed website is not for everyone. A person would want a custom designed website for the same reasons you might buy an expensive suit for business meetings or for the same reasons you might work hard to make your office clean and presentable, because you want to present a professional, successful business image.

Template based websites always tend to look like templates and are often rough around the edges. For a small business just starting out, or when marketing budgets are extremely tight or nonexistent, one of these free or low cost websites is probably the best solution.

For the growing business looking to make a good impression on potential customers, a custom designed website is among the best, and certainly among the cheapest, marketing investments you can make.

What is a CMS and why would I want one?

Andy Ward — Fri, 30 Apr 2010 03:32:03 +0000

CMS stands for Content Management System, basically it’s software that allows you to manage your website without any technical knowledge. If you had a CMS on your website you would have a special part of the site where you could login and change text or add images as easily as if you were writing emails.

A couple of good reasons why you might want a CMS include:

Save money over time not paying a web designer to handle changes to your site.
Keep your content fresh by making frequent changes easily thereby encouraging repeat visits.

To learn more about content management systems see our article 5 Advantages of a Content Management System

How can I make money from my website?

Andy Ward — Wed, 24 Mar 2010 20:28:39 +0000

Aside from having an e-commerce website there are several things you can do to make your website more profitable or at least pay the hosting fees.

Ads - Google and others allow you to place ads on your website and pay you for clicks from your site, a good starting place is https://www.google.com/adsense/

Affiliates – Many sites have affiliate networks where you are payed every time a paying customer originates from your website. Some good starting places are https://affiliate-program.amazon.com/ or http://www.cj.com/

Sales - You can create and sell unique items through Cafe Press, all you need is artwork, once you upload it you can apply it to a wide number of products from mouse pads to t-shirts and coffee mugs. http://www.cafepress.com/cp/info/sell/

Donations – If you have a good cause you can add a PayPal donate button and get visitors to donate online. https://www.paypal.com/cgi-bin/webscr?cmd=_donate-intro-outside

What free/low cost website options are there?

Andy Ward — Mon, 08 Mar 2010 22:49:56 +0000

For the small business with an even smaller budget there are a few free and very low cost options that will at least get you a web presence. Remember that you get what you pay for.

In the free category I would recommend Tumblr which offers a very nice free blog. They have some nice looking design templates to choose from and you can attach your account to your Facebook and Twitter account which is nice.

In the low cost paid category I would recommend Page.ly which for $14.98 per month offers a quick 2 minute setup, your choice of some nice looking templates and a free domain name. Also because Page.ly is powered by Wordpress you have the ability to install any Wordpress plugin so you have an almost unlimited ability to customize and add functionality.

Why is a website so expensive?

Andy Ward — Fri, 05 Mar 2010 23:23:24 +0000

One word, labor, designing a good website just plain takes a lot of time.

To break the process down a little bit. First we create a nice looking design that represents your business well, then we have to code all the pages into HTML, the language that your web browser reads, make all the graphics and images and optimize them to download quickly. Then we need to make sure that all of our work will look good no matter what browser or operating system someone is using by testing and making revisions. We also have to make sure our work will perform well on search engines. It all adds up to a lot of hours in front of the computer. The average website we develop takes between 40 and 80 hours of work.

There are some low-cost, template based alternatives available to the budget conscious business that I will discuss in a future installment here.

What is SEO and is it contagious?

Andy Ward — Thu, 04 Mar 2010 14:06:58 +0000

SEO stands for search engine optimization and it is a process by which a website is made more competitive in the search engines. It involves various procedures like researching and selecting competitive keywords, building those into your website and cultivating inbound links among other things. SEO cannot guarantee a certain position on the search engines, but it can help you stand out from the thousands of other websites on the internet in your industry. One thing to be careful of when buying SEO services, there are certain practices known as “black hat” SEO that can get your website banned from search engines, be careful and buy from a reputable business.

Why isn’t my website showing up on Google?

Andy Ward — Wed, 03 Mar 2010 03:46:12 +0000

It can take weeks for a new website to appear in the search engines and often many more months before you are in a reasonable position as regards search engine results pages. Even if you paid a lot for SEO services you will have to be patient before you see results. We often get used to having results on the internet instantly, but I am afraid that in this case change happens at a snail’s pace.