The Ultimate Web Publishing Platform

For several years I have experimented with various web publishing platforms to varying degrees of satisfaction. The ultimate, in my opinion, has to have several important elements.

1. Easy to use admin interface: this is critical, for a web publishing platform to be successful it has to empower the website administrator, making it easy to add and maintain content quickly and easily.
2. Extensibility: the system should be able to add new functionality and features as needed, relatively inexpensively and quickly.
3. Easy to use templates: the look and feel of the site needs to be easily customized, so the tempting engine should be easy to work with.

I recommended Drupal for awhile and used it on a number of websites and it works pretty good. But I found that adding functionality to Drupal beyond what it was designed to do out of the box, was quite difficult. Also, the Drupal admin interface was difficult for some people to come to grips with.

For the past year or so I have been using WordPress with fantastic success. WordPress makes it so easy to keep a website up to date that people are more likely to add new content. The admin interface is very simple and easy, I have no reservations about introducing the most computer illiterate users to the WordPress admin interface, it’s that easy. Additional functionality can be easily added to a WordPress site and I have been able to quickly and easily customize a website’s look and feel because the templating system is very easy to work with.

The number one thing you can do to make a website more successful is to add more content. More content means more things for people to look at and read, more reasons for people to link to your site, more pages for search engines to index and link to, more reasons people to return to your site. So an easy to use web publishing platform encourages more and better content by making it very easy to add and edit content.

Call and talk with me about making your web site more successful by adding WordPress.

Tags: CMS, web content, web publishing
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